AfterDawn: News

Yahoo: We will not 'screw up' Tumblr

Earlier today, Yahoo announced a $1.1 billion deal for photo blogging site Tumblr.

CEO Marissa Mayer promises "not to screw it up," giving some hope to disenfranchised users who are scared that Yahoo will destroy the thriving community by adding ads.



Traditional display advertising has been blocked from Tumblr by founder/CEO David Karp so far.

Mayer noted that Tumblr will remain independently operated and Karp will remain the CEO. There will be no Yahoo branding, either.

The executive went as far as to compare the deal to some of the more successful tech "game changers" of the past, including Google's purchase of YouTube and eBay's purchase of PayPal. Of course, Yahoo still has to find a way to make the site worth the investment, to which Mayer says it will "monetize Tumblr in a way that is meaningful ... to the user experience."

Tumblr currently has 300 million unique monthly visitors.

Written by: Andre Yoskowitz @ 20 May 2013 21:21

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• 4 comments

• Jemborg

  I thought that Randian twat owned Paypal... live and learn. i'd like to know why eBay's purchase of it is a "game changer".
  
  Ads will come to Tumblr... it's inevitable.
  

  Its a lot easier being righteous than right.
  
  
  

  20.5.2013 22:48 #1

• PraisesToAllah

  I thought tumblr started to have "ads" (aka sponsors) in 2012
  
  source

  21.5.2013 01:00 #2

• Red_Forman

  Mayer is an idiot, this was one of the most over-paid deals ever, and for no benefit to Yahoo! at all. Tumblr has no long-term profit sustainability, or even a short-term one. They operated with a loss last year. And comparing it to the buy-out of paypal or YouTube by Google and eBay respectably, is retarded and clearly his 'cha-ching' voice talking. YouTube and PayPal are services, not temporary trendy blog sites. Even MySpace had more to offer Merdock then this. Yahoo! got scammed, and most of Davids precious, oh-so-special user-base they paid so much for, have no spending habits at all. Considering most of them are teenage girls, unemployed "artists", and hipsters. Add to that the expiration factor like most "cool" sites on the web, and you have a tech bubble just waiting to explode. Its web 1.0 all over again.
  

  I'll stick my foot up your ass.

  21.5.2013 14:20 #3

• Jemborg

  Ah "hipsters"... what would we do without this all-purpose generic insult haha.
  
  
  
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  Its a lot easier being righteous than right.
  
  
  

  21.5.2013 22:48 #4