The European Commission first began its Google probe three years ago, after complaints from Microsoft, British price comparison site Foundem, and more. They claimed that Google was using its dominance of the market to squeeze them out.
Subsequently, the Commission outlined areas of concern to Google, and Google responded with proposals to settle the case, which could potentially lead to a fine of up to $5 billion.
Among Google's proposed concessions was a pledge to make switching to alternative advertising platforms easier, as well as clearly labelling its own products and services when they appear in its search results.
EU Competition Commissioner Joaquin Almunia has indicated since that Google would need to improve its proposals, but the search giant feels it has done enough.
"As we've always said, we build Google for users, not websites. And we don't want to hamper the very innovations that people like best about Google's services," Kent Walker, Senior Vice President and General Counsel at Google, wrote.
"That's why we focused on addressing the Commission's specific concerns, and we think we did a pretty good job."
If the Commission accepts Google's proposals, then the commitments can be made legally binding.
Written by: James Delahunty @ 25 Jun 2013 2:12
