When asked why, the company responded they hope to end the "current duopoly of Android and iOS." As part of their backing, the companies have signed a 12-month "enhanced marketing agreement" that will see a major increase in advertising for Windows Phone 8 devices in the UK, Germany, Spain, Mexico, Brazil, and Chile.
Additionally, the company has pledged to "provide customers with a more personal smartphone experience like Windows Phone offers." By backing the number three player in the market, Telefonica hopes to "dilute the polarisation of installed base in operating platforms."
The carrier will be working closely with Nokia, HTC and Samsung to ensure "the availability of high-quality devices," as well.
Written by: Andre Yoskowitz @ 26 Jun 2013 12:39
