CEO Eric Hirshberg added: "The cadence of the releases seems to have found a nice equilibrium with people's appetite. There's demand and excitement each and every time out. Then people are playing throughout the year."
The exec added that more people are playing Call of Duty now than have ever before, but Activision admits that "we don't take anything for granted." Activision uses two studios for the games, Infinity Ward and Treyarch, with each releasing a title every other year. Hirshberg says the companies always try to outdo each other, which leads to better games for consumers.
"Having alternating studios is one of the secrets to the franchise's success," Hirshberg said. "You have different creative people who are strong-willed and have minds of their own. Everyone gets what makes a great Call of Duty game. Treyarch and IW are the masters, and have built this thing. So, there's a lot of common DNA from year to year."
"But then people come in and want to top each other. There's some healthy competition. There's a desire within the creative team to not do the same thing and not be stagnant, the same way there is in the player community."
Call of Duty: Ghosts is set for release November 5th on PS3, XBox and PC and later this year for Xbox One and PS4.
Written by: Andre Yoskowitz @ 1 Sep 2013 15:25
