The move comes alongside the rollout of iTunes 11.1 and iOS 7, the latter of which is expected to already have been downloaded on 35 percent of all compatible iOS devices.
Apple most likely expects apps to get 'beefier' as they use the 64-bit processor in the iPhone 5S and updated GPU rendering.
If you are on a 3G/4G network, you will receive an error notice when trying to download an app above 100MB. You will then need to wait until you are on a Wi-Fi network to complete the download.
Written by: Andre Yoskowitz @ 19 Sep 2013 14:10