The search giant had been using a loophole that enabled their DoubleClick advertising network "to shadow unwitting Safari users, even though Apple prohibited the tracking without obtaining a person's permission." By following the Safari browsing habits, DoubleClick was able to target ads.
Last year, the FTC fined Google $22.5 million for the same violation, and Google has settled with the States for $17 million. The violations took place between June 2011 and February 2012.
Google, for their part, has said the "snooping" was an inadvertent side effect in their ongoing efforts to target ads better.
"We work hard to get privacy right at Google and have taken steps to remove the ad cookies, which collected no personal information, from Apple's browsers," the company added. "We're pleased to have worked with the state attorneys general to reach this agreement."
The settlement will be split between the following states: Alabama, Arizona, Arkansas, California, Connecticut, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, Virginia, Washington, Wisconsin and Washington D.C.
Written by: Andre Yoskowitz @ 19 Nov 2013 0:25