The company dropped the price of the Moto X to $350 unlocked, making it one of the better tech deals of the day, until buyers were met with errors.
Motorola CEO Dennis Woodside apologized for the downtime: "I want to apologize to our customers and fans for the issues we experienced on our website with our Cyber Monday promotion. I want you to understand what happened, and what we are doing to rectify the situation.
First, we misjudged the overwhelming consumer demand for Moto X, which was far greater than we expected. Second, our pre-sale site testing was not sufficiently extensive. Testing failed to reveal weaknesses caused by large volumes of concurrent orders flowing through the MotoMaker customization engine. Thus, when we opened the promotion this morning, an extraordinary spike in concurrent orders caused our website to go down.
We couldn't fulfill orders. The site became unstable. While some orders were filled, many customers tried all day to place their orders, unsuccessfully. Customers were left frustrated.We have since found a solution that we believe addresses the concurrent order issue."
To make up for the botched sale, Motorola will start the same sale tomorrow at 12 pm EST, with an additional promotion day for Monday, December 9. Additionally, accessories will be 30% off, as well.
Written by: Andre Yoskowitz @ 3 Dec 2013 20:55
