UltraHD offers a resolution of 3840 x 2160, double the current 1080p standard.
4K was the big theme of this year's CES event, with all the big boys unveiling new 4K TVs or deals to stream 4K content in 2014.
Both Amazon and Netflix also noted that their upcoming original content would be filmed in 4K. Sony also launched its own 4K video download service with over 140 older titles.
CEO Andreas Hronopoulos says the company is investing hundreds of thousands, and the investment is the largest ever for the smaller company. If the standard does not take off as expected, the company could go under. There are certainly high barriers to entry in 4K, as a standard 4K video can be over 1TB and will need to be backed up on servers.
Even so, Hronopoulos believes the investment is worth it. "Yes, you need a lot of computing power," he adds (via WSJ). "But, the closer we can come to making it feel like you're there, the more successful we are."
To access the 4K content, users will have to pay $10 a month extra on top of the standard $24.95 monthly subscription.
Written by: Andre Yoskowitz @ 12 Jan 2014 12:45