According to HBO CEO Richard Plepler, account sharing is a "terrific marketing vehicle for the next generation of viewers."
"It presents the brand to more and more people and gives them an opportunity, hopefully, to become addicted to it," adds the exec. "What we're in the business of is building addicts, building video addicts, and the way we do that is exposing our product and our shows and our brand to more and more people."
When asked if he was worried that the account sharing would be negative on the bottom line, Plepler was not: "It's not that we're unmindful of it, it just has no impact on the business." Eventually the account sharing will lead to more subscriptions, says the company.
Written by: Andre Yoskowitz @ 20 Jan 2014 11:12