The headphone company, run by music industry exec Jimmy Iovine and famous producer Dr. Dre, says all U.S. consumers can try the service for free for 30 days and can download or stream unlimited music for $10 per month afterwards. For $15 a month, a family of five can access the service through a deal will AT&T. The charge will be part of your regular monthly bill.
Unlimited downloads will allow you to listen to music offline, but the downloads expire and disappear when your membership ends.
To differentiate itself from rivals like Google Play Music All Access, Spotify, Rdio and others, Beats Music combines algorithms with specialized curated programming from "tastemakers." The service itself comes from "the trust that comes from excellent handpicked music with the personalization that knows you're an individual and that a handful of stations can't satisfy all listeners," says the company.
"In our experience it's always been a living, breathing human who has brought us that song we fell in love with. The song you couldn't stop playing over and over. The album you deemed a headphone masterpiece. The mix tape that made you think "I'm gonna marry this one." We tried to remember a time a robot found us magic but all we could find were the times the robot made us laugh: "You like Pantera? Have you heard of Black Sabbath?" "You like Mumford and Sons? Here's another song with banjos!," jokes the company in its blog post.
"A great DJ picks the right song and knows the only thing more important than the song playing right now is the song that comes next. A great DJ gets bored before you do and knows when to switch gears to keep you listening."
Written by: Andre Yoskowitz @ 21 Jan 2014 17:01
