Mozilla to sell ads on the homepage of Firefox browser

Mozilla has confirmed that the non-profit company will began selling ads in the Firefox "New Tabs" homepage, with the new initiative dubbed "Directory Tiles."

"Some of these tile placements will be from the Mozilla ecosystem, some will be popular websites in a given geographic location, and some will be sponsored content from hand-picked partners to help support Mozilla's pursuit of our mission," the company says. "The sponsored tiles will be clearly labeled as such, while still leading to content we think users will enjoy."

Mozilla began the foundations of the Directory Tiles last year when it allowed users to opt-in to receiving tailored content that was based on their browsing histories.

Darren Herman, Mozilla's VP of content services says: "Mozilla is moving from a dumb window to the internet to a smart agent on behalf of the user, putting the user first."

There is significant opportunity for Mozilla, as Firefox is the second-most used browser in the world, at about 18 percent market share (depending on what data you follow).

Written by: Andre Yoskowitz @ 12 Feb 2014 19:57

GryphB

I wonder if they will allow the ads to be seen even with the ad block plus plugin.... Granted the definitions list is made by someone else, I guess I'll have to start monitoring and adding to the list as it works its way through.

12.2.2014 20:23 #1

aldan

novel idea.you dont see that anywhere else.at least not with adblock plus.hehehe

13.2.2014 16:49 #2

2oldGeek

I haven't checked in a while but Adblock Plus was allowing Google Ads as acceptable. That's when I switched to Adblock Edge, it has no "acceptable" so maybe it'll take out the Firefox Ads... guess I'll see. :)

13.2.2014 21:22 #3

Jemborg

You mean Adblock EDGE, the redo, as Adblock Plus itself now allows for some "unobtrusive" advertising.

-------------------------------------------------------------------

Its a lot easier being righteous than right.

13.2.2014 21:25 #4

2oldGeek

Originally posted by Jemborg: You mean Adblock EDGE, the redo, as Adblock Plus itself now allows for some "unobtrusive" advertising.

------------------------------------------------------------------- You got it.

13.2.2014 21:29 #5

Jemborg

Originally posted by 2oldGeek: Originally posted by Jemborg: You mean Adblock EDGE, the redo, as Adblock Plus itself now allows for some "unobtrusive" advertising.

------------------------------------------------------------------- You got it. Hey snap! We posted same stuff, at the same time... make a wish. :D

Its a lot easier being righteous than right.

13.2.2014 21:33 #6

2oldGeek

I got a crystal ball and have already made mine. you don't have to tell yours, i know it.

There are three kinds of men: The ones that learn by reading; The few who learn by observation;
The rest of them have to pee on the electric fence and find out for themselves...

Chrome loads up DoubleClick spyware:
http://en.wikipedia.org/wiki/DoubleClick

You can also run the addon "DoNotTrackMe" in FF... works great.

Its a lot easier being righteous than right.

13.2.2014 22:33 #17

2oldGeek

Quote:You can also run the addon "DoNotTrackMe" in FF... works great.

I have tested both and like Disconnect better by a small margin.

13.2.2014 22:39 #18

2oldGeek

Quote:Disconnect (Firefox/Chrome/IE/Safari) is our pick because it continues to add useful features and improve its database, and its secure Wi-Fi and bandwidth optimization features aren't available in other tools. It blocks third party tracking cookies and gives you control over all site scripts and elements from a simple-to-use toolbar menu. It also protects you from tracking by social networks like Facebook, Google, and Twitter, which use your browsing even off-site to collect data about you. Finally, Disconnect protects you from sidejacking (or widgetjacking), where an attacker can use stolen cookies to access personal data without having to know your password, with its Secure Wi-Fi feature.

13.2.2014 22:44 #19

Jemborg

Cheers!

I guess I wouldn't need FaceBook Disconnect either with your Disconnect?

Also, what do you think of Mask Me?

Its a lot easier being righteous than right.

14.2.2014 00:07 #20

2oldGeek

Originally posted by Jemborg: Cheers!

I guess I wouldn't need FaceBook Disconnect either with your Disconnect?

Also, what do you think of Mask Me? Never heard of "Facebook disconnect". Guess it's the same only limited to facebook.
Here's a little video:
https://disconnect.me/disconnect/help

oh, I said by a small margin. but I'm old, I meant "Large margin" over DoNotTrackMe.

14.2.2014 00:49 #21

2oldGeek

I use MaskMe and love it.. you can turn off an email for anyone you set one for anytime you like,

14.2.2014 00:52 #22

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