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'The Amazing Spider-Man 2' will have exclusive anti-piracy trailer

Sony Pictures has teamed up with UK-based anti-piracy group Industry Trust, adding to the group's "Moments Worth Paying For" campaign.

The upcoming 'Amazing Spider-Man 2' will launch with an exclusive anti-piracy trailer aimed at keeping young people away from film piracy. Spider-Man, played by Andrew Garfield, will be in the footage, ensuring that the character pushes consumers to stick to legal content.



Industry Trust research suggests that 16-34 year-old males that see any of the "Moments Worth Paying For" trailers are then "twice as likely to pay for content."

Liz Bales, director general at Industry Trust for IP Awareness added: "With each trailer execution delivering more traction and success for the campaign, it's key that this momentum continues. We're delighted to have partnered for the first time with Sony Pictures Releasing U.K. on one of the tent pole releases for 2014."

The movie's director, Marc Webb, also added: "The 'Moments Worth Paying For' campaign -- which we're very happy to be partnering with -- is a fantastic way that we can enlighten film lovers, by helping them to experience the levels of work and creativity that go into bringing them the movies they love."

Written by: Andre Yoskowitz @ 22 Feb 2014 18:32

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• 18 comments

• scorpNZ

  Completely agree seeing those anti piracy adds makes me think twice, oh wait! i don't see those titles i usually set the ripper to remove the junk,however if i did see them i would honestly think twice,yeah right !
  

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  23.2.2014 00:19 #1

• ddp

  & another pink cow just flew by.
  

  23.2.2014 01:09 #2

• xboxdvl2

  i've seen the standard ad (you wouldn't steal a car,you wouldn't steal a handbag so don't steal a movie) but i still havn't figured out how to download a car and drive it in my own home or how to download a handbag full of money in the comfort of my own home.
  
  I honestly don't think the ad will do anything and we will probably all see it soon anyway when watching live tv online or a background ad on a website.Would be nice if we could fast forward the ad.
  

  custom built gaming pc from early 2010,ps2 with 15 games all original,ps3 500gbs with 5 games all original,yamaha amp and 5.1channel surround sound speakers,46inch sony lcd smart tv.

  23.2.2014 02:06 #3

• nonoitall

  Well one thing's for sure: With this news, I'm now twice as unlikely to pay for this movie.
  

  me on the Dragon Ball Encyclopedia
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  23.2.2014 03:16 #4

• aw2600

  I'm going to stop downloading because Spider-Man told me to. ;-)
  

  23.2.2014 10:18 #5

• bhetrick

  Don't need no ad to stop me from downloading Amazing Spider Man 2.
  
  First one sucked so I won't be bothering with the second.
  

  23.2.2014 12:13 #6

• attar

  Might as well tell them to abstain from doing the naughty thing.
  

  23.2.2014 15:04 #7

• xyz2840

  Industry Trust research suggests that "16-34 year-old males that see any of the "Moments Worth Paying For" trailers are then "twice as likely to pay for content." REALLY.. Sony Pictures and Marc Webb you dont really believe this bs

  23.2.2014 17:05 #8

• Jemborg

  Originally posted by xyz2840: Industry Trust research suggests that "16-34 year-old males that see any of the "Moments Worth Paying For" trailers are then "twice as likely to pay for content." REALLY.. Sony Pictures and Marc Webb you dont really believe this bs They sell that bs so the movie companies will fund them... doesn't matter if it's true or not.
  
  Originally posted by bhetrick: Don't need no ad to stop me from downloading Amazing Spider Man 2.
  
  First one sucked so I won't be bothering with the second. LOL
  

  Its a lot easier being righteous than right.
  
  
  

  23.2.2014 22:33 #9

• nintenut

  When I was sixteen, these ads only spurred me to download more than I otherwise would have. "You wouldn't steal a car..." exponentially increased my bittorrent usage.
  
  Originally posted by bhetrick: Don't need no ad to stop me from downloading Amazing Spider Man 2.
  
  First one sucked so I won't be bothering with the second.
  I'm right there with you. If only I'd pirated it, I'd have one less regret.
  

  
  

  24.2.2014 12:13 #10

• hearme0

  I thinks it's a good idea.
  
  Maybe it'll temper down the rampant piraters that leech off society in a brutal way.
  
  I mean I d/l flicks too but I also buy a sh*tstorm of blu-rays too.
  
  Anyone that disses this is a greedy, selfish pig.

  24.2.2014 13:33 #11

• ddp

  oink, oink!!!
  

  24.2.2014 13:37 #12

• nintenut

  Originally posted by hearme0: I mean I d/l flicks too but I also buy a sh*tstorm of blu-rays too.
  It's cute how you think that's exceptional.
  

  
  

  24.2.2014 14:02 #13

• xboxdvl2

  Originally posted by hearme0: I thinks it's a good idea.
  
  Maybe it'll temper down the rampant piraters that leech off society in a brutal way.
  
  I mean I d/l flicks too but I also buy a sh*tstorm of blu-rays too.
  
  Anyone that disses this is a greedy, selfish pig. the problem i have with ads is we are forced to watch them.There is no legal way to get dvds or blu rays without the ads.some warnings and ads cant even be skipped.
  
  imagine if a take away said no you cant have chips without salt, or a resturaunt said no you cant have salad without dressing (if you dont like salad dressing).
  
  maybe someone should start a public poll like would you be more likey to buy a movie without ads with answer yes,no & it doesn't matter.Maybe trust should set up an online poll to see what people want instead of assuming.
  

  custom built gaming pc from early 2010,ps2 with 15 games all original,ps3 500gbs with 5 games all original,yamaha amp and 5.1channel surround sound speakers,46inch sony lcd smart tv.

  24.2.2014 14:52 #14

• Mrguss

  Originally posted by xboxdvl2:
  ...maybe someone should start a public poll like would you be more likely to buy a movie without ads.
  ...Maybe trust should set up an online poll to see what people want instead of assuming. Corporations don't poll; they only assume for more greedy profits.
  
  But probably you Right:
  Main Movie Only DVD's will be more popular for people to buy 'cos we all know that the Video-Quality could be superior on a regular double layer DVD's or BR-Dics using all that wasted space; by just dumping all the extra garbage all together once and for all.
  
  oh. & FYI: $5 DVD and $8 BR will "kill all" piracy.
  
  If I ask for NO-DRM will be to much at this point. lol
  

  +5000

  24.2.2014 17:32 #15

• FredBun

  Originally posted by ddp: oink, oink!!! LOL!!!!! Hey hearme0, ddp just stuck it up your gei gei with that one.
  
  
  

  1.3.2014 05:10 #16

• omahamike

  It is nearly IMPOSSIBLE to buy REAL/LEGAL DVD's off of eBay any more. You get shrink-wrapped "Look-alikes" that are compressed to fit on "silver" single sided DVD blanks that have had ALL of the protection removed (no CSS kays). Problem is, their quality sucks... they are loaded with block errors which cause the laser head to hop, skip and jump around, and sometimes stop and go back to the beginning of the movie. This is the piracy we should want to see stopped completely, because how long will Hollywood continue to spend millions and millions of dollars to make a movie when it is pirated and sold by hundreds of sellers on eBay? These guys are sucking the lifeblood out of DVD sales. The kid that downloads a few movies is NOTHING compared to these professionals who have professional dubbing equipment and print thousands of copies of the same movie to sell. And these guys will probably never even see this new advertisement, and if they did, does anyone really think that it will stop them?? What is really needed is a task force with some power, that isn't hampered by all the petty rules and regs. Leave the little guy alone... one or two movies a week won't hurt Hollywood. Get the guy that silk screens the disks, copies the artwork, shrink wraps them and even gets stickers like the originals have...all to make a buck. Now, back to downloading...
  

  1.3.2014 23:03 #17

• Sophocles

  Can we purchase the anti piracy "shtick" on its own, or do we have to purchase the movie with it? LOL
  

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  9.3.2014 22:02 #18