AfterDawn: News

Report: 0.15 percent of mobile users made 50 percent of all in-app purchases

According to the latest mobile monetization report from app testing firm Swrve, a shockingly small amount of mobile gamers account for almost the majority of all in-app purchases.

In fact, just 0.15 percent of players account for about 50 percent of all in-app purchases, with these players being dubbed "whales" like counterparts in a casino that lose huge money to the house but always come back.



Digging deeper into the report, only 1.5 percent of players pay for any in-app purchases at all, which can include character upgrades, coins, new lives, virtual money, clothes, upgraded vehicles and more.

You can check the rest of the report here.



Written by: Andre Yoskowitz @ 28 Feb 2014 20:03

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• 4 comments

• lamain

  Sure hope app developers look at this and change how to do business. I would be far more likely to spend more purchasing the whole program then I would be to buy one little piece at a time.

  28.2.2014 22:50 #1

• nintenut

  Sounds like a sustainable business model.
  

  
  

  1.3.2014 00:58 #2

• xnonsuchx

  And, as usual, iOS users are more willing to pay than others.

  2.3.2014 06:52 #3

• hearme0

  1.5% is a LUCKY figure considering in-app purchases are predatory and a massive WASTE and those that consciously pay for in-apps are bafoons! It's also a lucky figure at 1.5% because it's no doubt KIDS that make those purchases and the parents don't often feel like contesting the charge.

  3.3.2014 16:28 #4