The new strategy could be launched in the coming months, and will provide popular video sharers with more revenue for their videos. The last point has been a major criticism of YouTube since its inception. It can sometimes take hundreds of thousands of views to your videos to receive any kind of compensation.
Besides individuals, Yahoo has also approached large networks that are currently on YouTube, offering better ad revenue or guaranteed ad rates for their videos. In addition, the company has also offered marketing for the videos, even on the front page of its Yahoo.com portal.
While the service will be similar to YouTube, it won't allow millions of users to upload whatever they want at all times. The service will instead offer hand-picked professional YouTube users and content. Yahoo tried to purchase French video-sharing service DailyMotion but was blocked. The company will likely create its own content management system for the service, but sources also suggested they could look into purchasing Vimeo, which sees over 100 million page views per month and has 22 million registered users.
If the perks are right, it is feasible that content producers could leave YouTube for greener pastures. Google takes 45 percent of ad revenue currently, does not have rate guarantees, and algorithms choose what videos it believes users should be watching, not human curation. This could change soon, however, as new YouTube boss Susan Wojcicki is said to be trying to make top producers happier.
Written by: Andre Yoskowitz @ 29 Mar 2014 18:16
