The company had close to zero market share in the region headed into 2014, but that share has now jumped to a full 6 percent thanks mainly to the cheap Android device.
Sales data from Kantar Worldpanel ComTech shows the share for the three month period ended February 2014. Motorola put the G on sale last November for $179. We reviewed the phone and found it to give incredible bang for the buck, including a vibrant screen, fast internals a near-stock Android experience.
Notes Kantar's Dominic Sunnebo: "Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to 6% of British sales. It highlights the speed at which a quality budget phone can disrupt a market."
The majority of the buyers of the device are males, ages 16-24, on the low-end of the income tiers. Another interesting note was that 48 percent of the Moto G sales were online, meaning consumers were trusting of strong reviews.
Written by: Andre Yoskowitz @ 31 Mar 2014 18:36
