The ad products will roll out over the next six months, and the first few will be available within the month. One of the first new ads will let users click a button to download apps directly via Twitter and then through their respective app stores. They are then returned to Twitter after the download begins.
Twitter's ad revenue, which accounts of nearly all of their current earnings, doubled in the Q4 YoY, to $219.6 million. The company is not profitable. The company is now beta testing a mobile app install ad unit, following in Facebook's footsteps.
Facebook offers a similar mobile advertising product and Facebook users downloaded over 245 million mobile apps after seeing those ads in their news feeds. Many gaming companies prefer to use Facebook due to the popularity of those packages of ads.
Ads have been found in user's timelines since 2010, but top executives have always suggested that they do not want to inundate streams with ads.
Source:
Coming to Your Twitter Feed: 15 New Types of Ads WSJ
Written by: Andre Yoskowitz @ 6 Apr 2014 11:54
