Spotify adding users at brisk pace in UK

Spotify adding users at brisk pace in UK
Streaming music giant Spotify has announced it is adding users in the UK at a very brisk pace.

In the UK alone, the company added 1 million active users since the beginning of the year, and executives believe they can surpass iTunes as the largest digital music service in Europe before the year is out.

"Some of our partners are saying Spotify is now generating more revenue each month across Continental Europe than iTunes," Spotify's head of label relations in Europe, Kevin Brown, said. "Given that download sales are declining and Spotify is growing rapidly, particularly in the UK, it is only a matter of time before Spotify is bigger than iTunes across Europe as a whole."

As far as revenue is concerned, Brown says a "significant" portion of the 1 million users in the UK are paying subscribers, either to the unlimited ad-free premium Web service or the full premier account that offers mobile access, as well. A lot of the growth came via a marketing partnerships with Vodafone and the Sunday Times.

Around the globe, the streaming music service has nearly 30 million users, and over 8 million paying subscribers.


Written by: Andre Yoskowitz @ 27 Apr 2014 0:52
Europe Spotify
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