DreamWorks CEO: In the future, movies will be priced by size of screen it's being viewed on

DreamWorks CEO: In the future, movies will be priced by size of screen it's being viewed on
Jeffrey Katzenberg, CEO of DreamWorks Animation and longtime movie industry veteran, had a few interesting proposals for the future of movies.

Katzenberg says in the future, you will be able to pay for movies according to the size of the screen you want to watch them on. After a quick run in theaters, the exec says you will be able to purchase the movie or rent, depending on the display size. Says Katzenberg: "A movie screen will be $15. A 75-inch TV will be $4. A smartphone will be $1.99," for example.



Extended movie theater runs will no longer be necessary if the new model is adapted. "I think the model will change and you won't pay for the window of availability. A movie will come out and you will have 17 days, that's exactly three weekends, which is 95% of the revenue for 98% of movies," he explains.

As far as the future of the industry is concerned, the CEO admits that "movies are not a growth business" and that the whole industry will need to "reinvent the enterprise of movies" over the next decade.

Source:
Variety


Written by: Andre Yoskowitz @ 30 Apr 2014 11:37
Tags
DreamWorks Animation Jeffrey Katzenberg
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  • 12 comments
  • Mrguss

    Jeffrey Katzenberg, CEO of DreamWorks, sound Moronic if you ask me.
    ...if this "Model is adapted" than I really dough it, will increase Movie Piracy.

    In the Future:
    Movies will be just like Music is today.

    The Problem With Music’ has been solved by the Internet:
    http://qz.com/202194/steve-albini-the-p...y-the-internet/

    Live Free or Die.
    The rule above all the rules is: Survive !
    Capitalism: Funnel most of the $$$ to the already rich.

    30.4.2014 15:51 #1

  • deak91

    this will fail. why would you purchase based on the current screen size? once again how can we gouge the viewer? whats next the price based on how many times you blink during a movie because every blink will be called a viewing of the film.

    30.4.2014 15:53 #2

  • xboxdvl2

    i have an old 48cm tv,a 22.5inch computer moniter and a 46inch lcd tv.Whats to sop me from paying or the movie for a small screen and watching it on a big one.

    Heres an idea to all the movie makers
    Quote: make the movie decide how much money you want to make and sell the movies to make that money and give it away free once you have reach the monetary value you wanted. instead of movie makers squeezing every dollar and cent out of customers for years.

    custom built gaming pc from early 2010,ps2 with 15 games all original,ps3 500gbs with 5 games all original,yamaha amp and 5.1channel surround sound speakers,46inch sony lcd smart tv.

    30.4.2014 17:21 #3

  • ivymike

    SCREW Hollywood.

    30.4.2014 18:52 #4

  • deak91

    with the smart tvs there is or might be a id chip to tell what tv it could be played on .

    thats my guess

    30.4.2014 19:00 #5

  • Mrguss

    MEET:
    Zona: The Russian Popcorn Time on steroids , even grand-mum can do it:
    http://zona.ru/

    ...expands it to all kinds of media.
    http://www.dailydot.com/technology/zona-online-piracy-app/

    Live Free or Die.
    The rule above all the rules is: Survive !
    Capitalism: Funnel most of the $$$ to the already rich.

    30.4.2014 21:26 #6

  • MagengarZ

    That's the primary reason why I haven't been to theaters in the past twenty years... high prices!
    The movie industry SUCKS, all the crap in Hollywood these days doesn't even deserve to be pirated. If I were a pirate I wouldn't waste my precious time and resources on crap from Hollywood!
    I buy a DVD (new or used) and I end up watching it once, maybe twice, and then it's collecting dust or sold in a yardsale.
    All the mainstream idiot-numbing sheep-dumbing movies in Hollywood aren't worth pirating.

    2.5.2014 16:39 #7

  • death-s

    That's so stupid it may very well happen.

    6.5.2014 09:36 #8

  • bhetrick

    Quote: Katzenberg says...

    Extended movie theater runs will no longer be necessary if the new model is adapted. ...

    A movie will come out and you will have 17 days, that's exactly three weekends, which is 95% of the revenue for 98% of movies," he explains.
    So what he is describing is the death of movie theaters?

    I know I read in the past that during the first month or so of a movie premiere, an exorbitant amount of the ticket sales go right to Hollywood. Then after that time period the theater starts getting back more of that ticket price for themselves.

    That's why food costs were so high at theaters; because they needed some source of profit to make up for that time period during which Hollywood rapes them.



    Originally posted by xboxdvl2: i have an old 48cm tv,a 22.5inch computer moniter and a 46inch lcd tv.Whats to sop me from paying or the movie for a small screen and watching it on a big one.
    Maybe they'd be selling it by resolution.

    So you could very well watch a smart phone movie on a large hdtv but it'd be pretty pixelated.

    7.5.2014 08:17 #9

  • MagengarZ

    How much is Hollywood paying him to dream up this
    ridiculous idea, anyway?
    Smells to me like Hollywood is the Ventriloquist
    with their hand up his man-cave and making him Talk.

    7.5.2014 09:05 #10

  • xboxdvl2

    Originally posted by bhetrick: Quote: Katzenberg says...

    Extended movie theater runs will no longer be necessary if the new model is adapted. ...

    A movie will come out and you will have 17 days, that's exactly three weekends, which is 95% of the revenue for 98% of movies," he explains.
    So what he is describing is the death of movie theaters?

    I know I read in the past that during the first month or so of a movie premiere, an exorbitant amount of the ticket sales go right to Hollywood. Then after that time period the theater starts getting back more of that ticket price for themselves.

    That's why food costs were so high at theaters; because they needed some source of profit to make up for that time period during which Hollywood rapes them.



    Originally posted by xboxdvl2: i have an old 48cm tv,a 22.5inch computer moniter and a 46inch lcd tv.Whats to sop me from paying or the movie for a small screen and watching it on a big one.
    Maybe they'd be selling it by resolution.

    So you could very well watch a smart phone movie on a large hdtv but it'd be pretty pixelated.
    Originally posted by bhetrick: Quote: Katzenberg says...

    Extended movie theater runs will no longer be necessary if the new model is adapted. ...

    A movie will come out and you will have 17 days, that's exactly three weekends, which is 95% of the revenue for 98% of movies," he explains.
    So what he is describing is the death of movie theaters?

    I know I read in the past that during the first month or so of a movie premiere, an exorbitant amount of the ticket sales go right to Hollywood. Then after that time period the theater starts getting back more of that ticket price for themselves.

    That's why food costs were so high at theaters; because they needed some source of profit to make up for that time period during which Hollywood rapes them.



    Originally posted by xboxdvl2: i have an old 48cm tv,a 22.5inch computer moniter and a 46inch lcd tv.Whats to sop me from paying or the movie for a small screen and watching it on a big one.
    Maybe they'd be selling it by resolution.

    So you could very well watch a smart phone movie on a large hdtv but it'd be pretty pixelated.
    i was told by a copyright copper that movie theaters pay millions for the movie.they make some money back on it.

    selling by resolution could work but they do that anyway by re-releasing movies on blu ray and selling it to people again.

    custom built gaming pc from early 2010,ps2 with 15 games all original,ps3 500gbs with 5 games all original,yamaha amp and 5.1channel surround sound speakers,46inch sony lcd smart tv.

    7.5.2014 10:46 #11

  • MagengarZ

    "selling to people again", lol.... then I watch it once or twice, and flip it at a pawnshop or a yard sale for quick cigarette money.
    I don't think most people keep movies on a disc or some other media format forever or for a very long time, unless it's a movie that is a cult classic or of nostalgic sentimental value.
    One would have to be a serious collector of something iconic from a movie's franchise, that he and/or she would Want to pay for the movie over and over again.

    I only have one movie that I own, period. And it's my favorite movie, on its original VHS with its box... and I also have it on a bootleg vhs-to-DVD with its own cover and case... and now I am about to order it on an official DVD disc, AND blu-ray disc... all of these will be displayed with my Godzilla vinyl figures... that movie is "Godzilla vs Megalon". My next favorite movie that I'd like to keep is the Shaw Brother's classic "The Super Inframan" which has been digitally re-mastered by Celestial Pictures... I'm trying to gather it in all of its former original formats as well as a digital re-mastered version on DVD and blu-ray.
    I do not mind paying for those two favorite movies again and again, in different media formats...
    ...but I'm NOT gonna pay for them the way Baldilocks Katzenbooger is dreaming of.

    7.5.2014 15:06 #12

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