LG unveils world's first 4K OLED TV, extravagantly priced at over $11,000

LG has announced the launch of the world's first 4K OLED TV, available in 65 and 77-inch models (models 65EC9700 and 77EG9700, respectively).

The OLEDs will have curved panels, use the company's own proprietary Four-Color Pixel WRGB technology and "33 million sub-pixels working to produce the most lifelike colors and infinite contrast ratio." Self-lighting pixels also "guarantee" dark blacks and a lightning fast response rate.

"LG 4K OLED TV is the pinnacle of technological achievement and a new paradigm that will change the dynamics of the next generation TV market," said Hyun-hwoi Ha, president and CEO of LG's Home Entertainment Company. "As the next evolutionary step in display technology, OLED will play a major role in reshaping our industry. I feel confident when I say that 4K OLED is a bona fide game changer."

The TV's "smart" features come via the webOS TV operating system, which LG has been working on since acquiring from HP.

"OLED TVs are expected to overtake LCD in sales within a few years and no company is better prepared for this than LG," added Mr. Ha. "OLED's benefits are obvious. There's no deterioration in picture quality and issues such as image blurring, distortion and color leakage in curved LED units are simply non-existent on curved OLED TVs. 4K OLED TV represents superb value for the consumer in terms of color reproduction, contrast ratio, detail and viewing angles."

The 65-inch model will retail for about $11,750, making it much more expensive than the current popular 65-inch 4K displays.

Source:

LG

Written by: Andre Yoskowitz @ 25 Aug 2014 21:57

Mysttic

How about make the TVs smaller... Otherwise no.

25.8.2014 22:39 #1

mightyzog

Originally posted by Mysttic: How about make the TVs smaller... Otherwise no. I was thinking the same thing. If they want to make it a game changer... How about making 40-46 in models and sell them in the $2000 range. You would definitely sell more of them.

I'm out.

25.8.2014 23:08 #2

SuckRaven

Companies that make panels tend to introduce their exorbitantly priced halo/flagship products first, to make a PR splash, and in the hopes that a few who can actually afford these types of products will buy them, becoming early adopters.

Then after a few hardware/firmware revision cycles in the wild, the trickle-down aspect of production will begin to target the appropriate consumer price range. Also, this way if there is something majorly wrong with the hardware that Q/A didn't catch in a "sterile" environment, they have munch, much fewer units to warranty/service, than if they were to instantly flood the market with sub-65 inchers.

It is exciting though, that OLED R&D has continued, and that within a few years they will begin to compete with the best LED-LCD panels. The dwindling few who still make plasmas probably see the writing on the wall.

***tips hat to the exit of legends PIONEER, and Panasonic from the plasma arena***

Only Samsung and LG are left in that space, unless I am mistaken.

TVs I own and love: Samsung UN55B8500 , Pioneer PRO-151FD, Panasonic TC-P65ZT60

SuckRaven

26.8.2014 09:38 #3

hearme0

I bet my bottom dollar that these will be under 2500.00 by the time that 4K tv is practically implemented and used more widely..............in let's say............another 6-7 years.

26.8.2014 13:02 #4

SProdigy

Originally posted by SuckRaven: Only Samsung and LG are left in that space, unless I am mistaken. I do believe Samsung is exiting the plasma scene as well.

26.8.2014 15:29 #5

Mrguss

Originally posted by Mysttic: How about make the TVs smaller... Otherwise no. How about make this TV bigger... 85" for 10K will be ok.

Just saying.

Live Free or Die.
The rule above all the rules is: Survive !
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26.8.2014 16:26 #6

seths

We've been trying to re-introduce OLED panels to the consumer market for the last five years but it's a tough sell. Ten years ago we (mfgr's) all thought we would have stopped using LCD by now and moved on to OLED or SED. Blame politics and lawyers more than anything else. Back in 2010 every mfgr was showing a 50"-55" UHD OLED TV, and even that was on a delayed schedule due to the poor economy.

We are always up against the same "chicken or the egg" problem; No 4K media if there is no 4K displays, but 4K displays are hard to sell if there is no 4K media.

26.8.2014 18:50 #7

bhetrick

Originally posted by Mysttic: How about make the TVs smaller... Otherwise no. With the article being about the worlds first 4k, oled, curved hdtv, it only makes sense that LG would be launching them in such large sizes.

Saying they've got "the worlds first" then following it up with sizing it small just wouldn't make it seem so impressive.

Surely there will be more standard sizes to come.

26.8.2014 23:35 #8

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