Microsoft trying to say goodbye to Windows Phone and Nokia brands

Microsoft trying to say goodbye to Windows Phone and Nokia brands
Microsoft will drop the Nokia and Windows Phone brands after the holiday season, sticking instead with Lumia and Windows for their products.

The evidence comes via an alleged internal document, although Microsoft had not yet confirmed the move.

In the document, Microsoft says "As part of our phased transition, we will drop the manufacturer name [Nokia] from product references during the Holiday campaign. Windows will take the place of Windows Phone, with Lumia for phone models."

The move to get rid of the Nokia name makes perfect sense given that Nokia is still an active company and Microsoft only acquired their handset business. Getting rid of Windows Phone as a brand also makes sense since the company is looking to complete its Windows ecosystem. Windows Phone and Windows RT are the odd men out.

Most new Lumia commercials and spots don't even show Windows Phone anywhere now, so the move is not unexpected.

The Verge

Written by: Andre Yoskowitz @ 10 Sep 2014 20:43
Microsoft Windows Phone Nokia Lumia
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  • 1 comment
  • ZippyDSM

    Goodbye to windose rt? GOOD RIDDANCE!!

    Copyright infringement is nothing more than civil disobedience to a bad set of laws. Lets renegotiate them.

    Check out my crappy creations

    13.9.2014 10:13 #1

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