The evidence comes via an alleged internal document, although Microsoft had not yet confirmed the move.
In the document, Microsoft says "As part of our phased transition, we will drop the manufacturer name [Nokia] from product references during the Holiday campaign. Windows will take the place of Windows Phone, with Lumia for phone models."
The move to get rid of the Nokia name makes perfect sense given that Nokia is still an active company and Microsoft only acquired their handset business. Getting rid of Windows Phone as a brand also makes sense since the company is looking to complete its Windows ecosystem. Windows Phone and Windows RT are the odd men out.
Most new Lumia commercials and spots don't even show Windows Phone anywhere now, so the move is not unexpected.
Written by: Andre Yoskowitz @ 10 Sep 2014 20:43