Interbrand calculates the ratings by combining the company's "financial performance of the branded product and service," their "role in influencing customer choice" and "the strength the brand has to command a premium price or secure earnings for the company."
Apple retained the top spot with a value of $118.9 billion, followed closely by Google at $107.43 billion. Following a 21 and 15 percent rise, respectively, the list has two $100 billion companies for the first time in history.
"Apple and Google's meteoric rise to more than USD $100 billion is truly a testament to the power of brand building," said Jez Frampton, Interbrand's Global Chief Executive Officer. "These leading brands have reached new pinnacles--in terms of both their growth and in the history of Best Global Brands--by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital."
IBM took fourth place at $72.24 billion, followed by Microsoft at $61.15 billion. Other tech giants near the top of the list were Samsung at #7, Intel at #12, Cisco at #14 and Amazon at #15.
Source:
Interbrand
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Written by: Andre Yoskowitz @ 9 Oct 2014 9:29
