AfterDawn: News

Zynga's struggles continue without a hit game

Struggling casual gaming company Zynga announced a huge loss of $57.1 million for the quarter, up from a loss of just $68,000 in the same quarter a year ago.

The company has not been able to match the success of games like Farmville, which were huge for Facebook casual gamers but have since been supplanted by other much more popular mobile titles like Clash of Clans.



One major miss was Zynga's new version of its popular mobile "Poker" game. The design change was radical and many fans missed the style and design and openly complained. In addition, the game was also broken for a few much older devices. Zynga had to bite the bullet and reinstate the "classic" version. We need to "improve our execution in terms of product quality and audience growth," added CEO Don Mattrick.

Overall, daily active users fell to 26 million, under half of what the company's games were seeing in 2012. Revenue was down 13 percent year-over-year to $176.6 million but that was higher than expected.

Source:
Zynga

Written by: Andre Yoskowitz @ 7 Nov 2014 13:55

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• 3 comments

• megadunderhead

  zynga isn't christen friendly and there for has no good market for games most people that play Farmville are christen families that revolve there life around god and non violent video games that contain no sex violence or other atrocities as they see it i.e (gay people,hell,etc) and even dumber most of these Facebook games polute your Facebook page and auto invite people you don't want to play against and share your personal information with advertisers.
  
  Honestly if you are playing Facebook games i hope they rob you blind
  

  8.11.2014 15:19 #1

• Bozobub

  Originally posted by megadunderhead: zynga isn't christen friendly and there for has no good market for games most people that play Farmville are christen families that revolve there life around god and non violent video games that contain no sex violence or other atrocities as they see it i.e (gay people,hell,etc) and even dumber most of these Facebook games polute your Facebook page and auto invite people you don't want to play against and share your personal information with advertisers.
  
  Honestly if you are playing Facebook games i hope they rob you blind
  Err... You're describing Facebook's entire M.O., homes. If you care about such things, you shouldn't be using Facebook at all.

  8.11.2014 20:29 #2

• pmshah

  Why an I not surprised? I too play one of their games. "Word with friends" to be specific. This only to keep in touch with my grand daughters who are on Apple products and this one is an only common game. With the latest version it is supposed to give access to the dictionary and provide definitions for acceptable words. Half the times it can't simply because the words appear in any real life dictionaries. BTW the ENABLE dictionary that they use is so stupid it would fail to qualify even as an AMERICAN dictionary forget English !

  18.11.2014 08:21 #3