The CEO and the face of Netflix, Reed Hastings, spoke to Spanish press preparing the launch in Spain this year. In Spain like in other European countries entertainment industry has been plagued by piracy and Hastings says Netflix has been successful in these type of markets.
Once the consumer has a choice to use a reasonably priced and easy to use legal service they will flock to use that. This is why Hastings told El Mundo that piracy has prepared the internet users for their service.
Online users want ease of use which Hastings says Netflix excels at. He isn't afraid of the competition from free (and illegal) services. "Tap water is free but there is still people buying bottled water," said Hastings.
At first the release in Spain will not be as full fledged version of the service as stateside but the catalog will expand over time, like it does in other newer markets. Exact launch date has not yet been revealed.
EDIT: Netflix will launch in Spain, Portugal, and Italy in October.
Written by: Matti Robinson @ 5 Jun 2015 10:34