Praised music critic: Apple Music "is toast"

Praised music critic: Apple Music is toast
An acclaimed music critic and analyst Bob Lefsetz has published his (strong) opinions about Apple's new music service. The former record label consultant and now a blogging analyst Lefsetz says the service doesn't bring anything new to table.

"It's toast," starts the rant and continues to describe how the new Apple Music is as good as dead before it has even been released to the public. In his Lefsetz Letter blog he says Jimmy Iovine, the former record label mogul recruited by Apple, is not the innovator Apple needs to revolutionize music business.

He believes it's the likes of Spotify founder and CEO Daniel Ek do the innovating and revolutionizing. "Daniel Ek's story is more interesting than Iovine's. Ek slayed piracy, Iovine sold crappy headphones as fashion items," says Lefsetz. According to the critic in modern era the "faceless techies" are the winners, not the corporate bullies.

The 24/7 radio station Beats 1 isn't what people want, if it were the original Beats would have succeeded. All in all Apple hasn't realized what people want. He acknowledges that Apple Music probably won't completely fail though, but says it won't kill YouTube or even dominate the streaming space.

Written by: Matti Robinson @ 13 Jun 2015 10:18
Apple Music
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  • narm050

    Does Apple really need to innovate anymore?

    13.6.2015 23:05 #1

  • joebloe12

    The need to innovate if they want to stay strong as a company. Yes! Let them start to slip and you will see competitors take over FAST.
    But they have not innovated anything except for wearable that says a lot right there!

    13.6.2015 23:45 #2

  • pensfan12

    Apple Music doesn't bring anything new or exciting to the table but you would have to be a very brave person to bet against them here.

    I wouldn't be surprised to see them getting a sizable chunk of the market from Spotify very quickly. In response to the falling market share I can see Spotify buying out Rdio.

    14.6.2015 03:09 #3

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