Yahoo inks new search deal with Google

Yahoo inks new search deal with Google
Yahoo has announced a new search deal with Google today in which the search giant will provide Yahoo with 'search ads, algorithmic search, and image search services' for mobile and desktop browsing.

The deal is in effect now and will last until 2018.

"In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads," Yahoo wrote in its earnings release today. "Google's offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo's own search technologies and ad products."

The deal makes perfect sense for Yahoo as it tries to profit from its search engine. Google has 64 percent of desktop queries in the U.S. compared to Yahoo at 12.7 percent.

Yahoo is in the middle of a 10-year deal with rival Microsoft in which Microsoft's search technology powers Yahoo's search engine in exchange for an 8 percent cut of search ad revenue.


Written by: Andre Yoskowitz @ 20 Oct 2015 20:33
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  • 1 comment
  • hearme0

    Soooo........basically doing a Yahoo! search is the same as doing a Google search!


    Thanks for the overwhelming effort at convenience.

    Nothing like a substandard two-step process that piggybacks on the real thing.

    Clearly we might as well just ALWAYS use Google. Yahoo has gone Hell in a handbasket anyway. Irrelevant search results, brutal ads, lots of nonsense fluff for results.

    21.10.2015 00:13 #1

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