The popup ad (shown below) opens up as the first thing when opening the App Store on iPhone. It suggests an upgrade to the new "ridiculously powerful" iPhone 6s.
Apple has yet to comment on this advertisement but it appears that it is directed at iPhone users with models that predate iPhone 6. There's no word on what markets are affected by this but we've heard reports from the US and the UK, as with the tweet below.
This might be the first time that Apple uses App Store to promote its new devices but it certainly isn't the first time Apple is cross-promoting its other products on App Store. And it is fairly certain that the effect of this type of advertisement has been extensively discussed in Cupertino, and that the positives (sales) outweigh the negative feedback.
Written by: Matti Vähäkainu @ 12 Dec 2015 17:06