AfterDawn: News

Netflix: It's cool, share your accounts

Netflix CEO Reed Hastings has noted this week that consumers sharing their Netflix accounts was "a positive thing" for the company.

Hastings explained that those who share accounts with paying subscribers often go on to subscribe themselves in the future.



"We love people sharing Netflix whether they're two people on a couch or 10 people on a couch," Hastings said. "That's a positive thing, not a negative thing."

As an example, Hastings noted that kids that grow up sharing their parent's accounts will eventually subscribe once they have grown up or have their own income and would like the ability to view on multiple screens without worrying that family is already using the service.

"As kids move on in their life, they like to have control of their life, and as they have an income, we see them separately subscribe," Hastings added. "It really hasn't been a problem."


Source:
Crunch

Written by: Andre Yoskowitz @ 11 Jan 2016 23:22

• Previous article

• T-Mobile CEO John Legere writes open letter discussing net neutrality concerns of Binge On

• Next article

• Google confirms I/O 2016 location and date

• 1 comment

• Bozobub

  This isn't the 1st time Netflix (and/or their CEO) has said something along these lines.
  
  Honestly, most sharing occurs exactly as Netflix expects: within a single family's house, with individual profiles for members of the household. It would cost more in both money and customer happiness than it could ever be worth to enforce a different policy, especially when being a bit lax also ends up being direct sales PR for the company, as they note themselves.
  
  There's also the fact that their direct competitors, while still under Netflix's shadow, are still multiplying rapidly. Any move that loses subscribers - without an incredibly good reason - is going to be anathema.

  12.1.2016 12:53 #1