As it stands, members of Amazon's Prime subscription service pay $99 per year. Amazon will also offer a monthly $10.99 subscription to Prime, while offering Amazon Prime Video standalone for $8.99 per month. Analysts see the change as a threat to rival Netflix.
"Amazon certainly has the brand name, the customer relationships, and the focus on high-quality consumer experiences to impact the growth in Netflix's U.S. subscriber base," RBC Capital Markets analysts said in a note.
Written by: James Delahunty @ 19 Apr 2016 3:05