The logo has abandoned the skeuomorphic design and adopted the colorful and flat-faced look known from iOS. The change seems to be more or less the same what Apple did in iOS 7 back in 2013.
Even though the logo is a breath of fresh air with bright colors, that does not carry out to the new UI. User interface consists only of shades of grey, black and white. According to the company this is to draw attention to the user generated content, which is, after all, the point of the service.
The Instagram related apps, namely Boomerang, Hyperlapse, and Layout, got the same logo update.
As you can imagine, the web went insane over the changes. Especially the change in logo seems to have baffled a lot of people. The narrative is that a recognizable logo has been switched for one that iPhone has 13 in a dozen.
In the end, however, all Instagram wants is for people to use the app more.
Written by: Matti Robinson @ 13 May 2016 8:01
