LG, Samsung fight for new Apple OLED business with large investments

LG, Samsung fight for new Apple OLED business with large investments
Both LG Display and Samsung will combine to invest about $12 billion USD in flexible OLED tech this year in an effort to win orders for the upcoming Apple iPhones.

The investments are a record high and analysts believe the companies will continue in a "do or die" fight to become the leader in the market.



Samsung is currently the clear leader in the market for small and mid-sized OLEDs, accounting for over 90 percent of units sold. The company will make an additional $4 billion investment this quarter alone. LG, on the other hand, will make a similar investment this quarter to make sure facilities are ready for manufacturing of hundreds of millions of displays for Apple.

Apple is expected to adopt flexible OLEDs for their 10-year anniversary model of the iPhone next year, moving away from "retina" LCD screens.

Source:
Business Korea


Written by: Andre Yoskowitz @ 31 Oct 2016 22:11
Tags
Samsung Apple LG Display OLED
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