Apple's Tim Cook about iPhone X price: "Less than a coffee a day"

Apple's Tim Cook about iPhone X price: Less than a coffee a day
Like many other smartphone manufacturers, Apple released their quarterly earnings earlier this week. With massive gains on almost all fronts Apple posted more than $10 billion in net income.

However, it wasn't iPhone's that were leading the pack this time around, actually the opposite. Because iPhone 8 sales has been slow and iPhone X, released only this Friday, wasn't included at all in the numbers, the iPhone growth was the slowest of any division within Apple.

However, the investor call focus a lot on, at the time, upcoming iPhone X. CNBC noted, that according to CEO Tim Cook the $999 starting price tag was easily justified with just a cup of coffee.

Cook answered a question about the iPhone X price explaining that Apple doesn't try to charge as high a price as possible "or anything like that", insinuating perhaps that Apple customers would be willing to pay more to get their hands on a revolutionary iPhone X. According to Cook Apple prices the products based on the value they provide.

To further explain this he reminded that people often pay their devices on a monthly basis which is around $33/mo. According to Cook that's just a few cups of coffee a week at "one of these nice coffee places" or under a cup a day.

One could question whether you're going to struggle with iPhone X price if you stop at a Starbucks every day. But if you do stop and struggle getting by maybe you should reconsider your allegiance to Starbucks and brew your own.

Cook also mentioned that the price can be slashed by promotions by carriers or by trading in your previous iPhone which could net you as much as $350.

Written by: Matti Robinson @ 5 Nov 2017 11:24
Apple Tim Cook iPhone X Apple iPhone X
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  • jjstccean

    In South Africa a coffee costs 0.842838USD = ZA-R12 - at $350 my coffee would cost plus minus ZA-R5000.00

    5.11.2017 12:44 #1

  • nu2duo

    If people are stupid enough to pay $5 for a cup of coffee per day they are stupid enough to purchase an iPhone

    5.11.2017 13:46 #2

  • nownthen

    In other words the pricing is based on how much we think you are willing to pay for the phone and not what it costs to manufacture it.

    Experience is something you don't get until just after you need it

    5.11.2017 16:36 #3

  • mukhis

    Should be awarded as the best joke of 2017! LMFAO.

    ASUS G73JW | Intel Core i7-740QM, 1.73GHz | 8GB DDR3 | Nvidia GeForce GTX 460M, 1.5GB | OCZ 120GB SSD + Seagate 500GB Hybrid 7200rpm | 17.3" FHD/3D | Blu-ray Write | Win7Pro64

    6.11.2017 00:51 #4

  • jjstccean

    Originally posted by mukhis: Should be awarded as the best joke of 2017! LMFAO. Awarded!

    6.11.2017 04:21 #5

  • hearme0

    Yes but "a few cups of coffee each week" FOREVER AND EVER with the bullshit "jump, next" programs that put people in 33 bucks-per-month FOREVER AND EVER AND EVER PAYMENTS????

    Nonsense! Plus that most IPhone users fully see that their phones start becoming slowly incompatible with the network or a noteworthy slow-down is experienced by most after 2 years.

    Many swear that Iphones are actively being outdated in that time.

    The Apple has been rotten for quite some time. MS is no better!!!

    7.11.2017 16:39 #6

  • pmshah

    Originally posted by nu2duo: If people are stupid enough to pay $5 for a cup of coffee per day they are stupid enough to purchase an iPhone Well there are plenty of them. How else could Apple have announced $ 10 Billion net profit for whatever period. I really wonder. What good is untaxed $250+ Billion just lying in some offshore account?

    8.11.2017 22:09 #7

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