Well, Spotify is looking straight at these people when trying to diversify their offerings.
As we await for Spotify to list they've revealed that a newly added section of the app will offer news related content. Provided by eight different services, the new Spotlight section includes news, podcasts as well as audio books.
The Spotlight partners are BuzzFeed News, Cheddar, Crooked Media, Lenny Letter, Gimlet Media, Genius, The Minefield Girl, Refinery29, and Uninterrupted. At least the first mentioned will provide audio news that are spiced up with infographics and other visual elements.
It is definitely a step into radio's lane, challenging perhaps the talk radio for audio advertisement. For now, Spotify's Spotlight will be only available in the United States, but Spotify has obviously plans to expand.
Written by: Matti Vähäkainu @ 20 Jan 2018 12:10