Singles chart will include YouTube video views in UK

Singles chart will include YouTube video views in UK
The Official Charts Company in the UK will begin counting YouTube video views in its singles chart ranking from Friday.

User-uploaded videos and user generated content will not count, but offcial videos played on YouTube, or on Apple, Tidal and Spotify within the United Kingdom will be counted. The first chart including video streams will be published on 6 July, and the album chart will remain unaffected.

Another change will affect the weight given to premium streams versus free streams. As things stand, every 150 streams is counted as if it's the equivalent of a sale. Starting from Friday, this will change dramatically to 600:1 for songs streamed for free on ad supported services like Spotify, and to 100:1 for premium streams.

Some have called for free streams to be excluded completely but the official charts company has resisted those calls so far, citing the music tastes of the youngest users who rely on ad-supported services and low-income listeners.

More info on the changes: BBC News

Written by: James Delahunty @ 25 Jun 2018 6:03
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