Apple revealed that its revenue from iPhone sales fell 15 percent in the most recent quarter, driving a 5 percent overall drop in the firm's revenue compared to a year earlier. Revenue in the quarter was $84.3 billion, which is around where Apple had cautioned investors it could end up.
"While it was disappointing to miss our revenue guidance, we manage Apple for the long term, and this quarter's results demonstrate that the underlying strength of our business runs deep and wide," said Apple CEO Tim Cook.
Sales of Apple's iPhones were particularly lower in the greater China region, where overall sales dropped by more than 25 percent during the quarter compared to the previous year. Europe also saw a 3 percent drop in overall sales for the Cupertino giant.
While acknowledging the drop in hardware sales, Apple is very optimistic about its revenue in services. During the same quarter, its services revenue rose 19 percent to a firm record of $10.9 billion.
Source: BBC News
Written by: James Delahunty @ 29 Jan 2019 17:32