But looking at deeper level, Keen might be something else too. It basically is a interest-based system, where users can create interest groups, then add content (images, links and more) to those groups. Google's own search algorithms and its in-house AI will then add further content, automatically, to the group.
Keen was born out of Google's Area 120, a project where Google engineers can test and invent new products - and was then promoted as a public product, over the past weekend.
As far as the Pinterest comparisons go, Keen could be used for something entirely different too: some wonder if it could become a sophisticated, personalized, interest-based "search bubble" for specific topics, that Google feeds with new content. Bit like partially crowd-sourced version of existing Google Discover service.
Google's Keen is now available as a web site and also as an Android app. Currently, the app hasn't received very positive reviews: its rating average is, as of now, at 2.1/5.0 stars in Google Play.
Written by: Petteri Pyyny @ 22 Jun 2020 11:04