Launched back in 2019 in the United States, now the event has arrived to the rest of the world, too. It is basically am adventure show that you get choose how it goes forward, where every now and then the events are stopped and user is asked to swipe either left or right in order to decide how the plot continues.
Global launch of the Swipe Night was initially planned for March, 2020 but the global pandemic kinda changed the plans. But now Tinder seems to be confident that it is right time to bring the end of the world adventure to the rest of the world, too.
Speed is very important when playing the Swipe Night - user has only 7 seconds time to decide how to swipe when the story stops. After all the steps have been completed, the story ends, but also the results of how user swiped in each step will be added to the user's own Tinder profile.
Tinder says by adding the swiping decisions to the user's profile, users have more things to start the discussion with than the usual "How is it going?" opening line.
Company has been at the very center of the pandemic crisis in many ways: several countries have gone through extremely tight lockdowns and online dating has been the only way for singles to seek out new potential partners. Company also recently launched a new paid tier with Tinder Platinum launching in selected markets and has been testing with various new features, too.
Written by: Petteri Pyyny @ 16 Sep 2020 3:46