The price for the new ad-free subscription in Britain has been set at £3.99 (appx. €4.6 / $5.4) per month. The subscription is aimed exclusively at adults, as its age limit has been set at 18 years. The feature can be found and activated directly through the TikTok app's settings menu.
In exchange for the monthly fee, users will get rid of in-app advertisements completely. Additionally, the data of users who choose this subscription model will not be used for ad targeting.
It is noteworthy, however, that the payment does not bring any other new features, privileges, or additional content compared to regular free users; it is purely about removing ads.
Switching to the paid version is entirely voluntary. The basic use of the app will continue to remain unchanged and completely free for users who accept the display of targeted advertising in their feed.
With its new subscription model, TikTok strongly follows the current trend in social media and the entertainment industry. Similar ad-free, paid versions have recently been offered by, among others, Meta-owned Facebook and Instagram. Furthermore, the distinction between paid and ad-supported subscription tiers has become familiar from numerous streaming services, such as Netflix, Amazon, and Disney.
Written by: Petteri Pyyny @ 11 May 2026 14:54
