However, with the launch of Meta One, an exceptionally drastic measure was revealed too: from now on, sharing links on Facebook pages requires the Meta One subscription. So, from now on, sharing links costs money.
According to Facebook's own help pages and practical observations, Facebook pages can now only share two external links per month for free - after that limit is reached, a Meta One subscription is required.
The default limit resets on the first day of each month, and "unused links" do not carry over to the next month. This strict restriction directly affects businesses, organizations, and content creators who use their Facebook pages to grow their website traffic or e-commerce.
There are handful of exceptions to this rule: normal people, who don't have a separate Facebook business or organization page, can still freely post as many links as they want to. Also, registered news organizations are exempt, too - at least, for now.
But for everybody else, the two links per month rule is in place: whether it is a junior soccer team wishing to link to their latest match results or a local business wanting to post links to posts on their own website.
And to get the access to more links costs quite a lot of money. The cheapest Meta One subsription tier is called Meta One Essential and it costs €16.99 / $14.99, but it doesn't include any additional links per month, so that subscription level wont solve the problem at all.
The more expensive subscription tiers increase the link post limits: the first one to do so is called Advanced tier, costing €54.99 / $49.99 and it allows eight posts or comments with a link each month. Expert tier allows posting 20 posts or comments with links each month, costing €169 / $149. To be able to post unlimited number of external links, there's Max subscription tier available, costing €549 / $499 a month.
Obviously, the key here is the phrase "external links". That means that linking to any other Meta-owned property, like Instagram or Threads is unlimited. The restrictions kick in when one tries to link any non-Meta site.
So, it seems that Meta is truly turning its social media empire into a well-guarded walled garden.
Written by: Petteri Pyyny @ 22 Sep 2026 17:57
