“In the past year, we’ve witnessed the high-profile launches of many new online music services and download stores. Combined with the RIAA’s ongoing campaign to curb file-sharing, this has prompted many increasingly digitally-dependent consumers to experiment with the legitimate online methods of music acquisition currently available,” said Matt Kleinschmit, Vice President for Ipsos-Insight, and author of the TEMPO research.Source: Digital-Lifestyles
Thus far, adult downloaders aged 25 to 54 are most likely to have paid to download digital music (40 per cent among 25 to 34 year olds; 46 per cent among 35 to 54 year olds). Interestingly, downloaders aged 12 to 17 were the least likely of all American downloader age groups to say they have paid for digital music (16 per cent), perhaps reflecting the lack of non-credit card based payment methods available on current fee-based services.
Written by: Lasse Penttinen @ 10 Nov 2004 9:45