One major advantage of an online store was pointed out by BitTorrent. "It's going to run the gamut because we don't have limited shelf space," Navin says. With millions of file sharers downloading movies using P2P networks or the BitTorrent software, it's time for the movie industry to offer a proper legal alternative that will be familiar to consumers. The use of BitTorrent to distribute movies has an advantage in that millions of people already understand it and use it regularly.
Of course, the company will have to ensure the MPAA and others that its service is secure and that their content will be adequately protected. The company believes it can find a solution that will be good for both sides. "The MPAA tells us that 650,000 movies are being downloaded every year, and nobody’s getting paid," Lin says. "We see P2P being utilized so that the publisher, the artist and the ISPs all get paid for the content."
Source:
Light Reading
Written by: James Delahunty @ 2 Mar 2006 7:13