He said that "such factors, including price cuts to some extent, are factored in" to break even .When asked for further details he denied giving any specifics but did say, "We may look at the price as part of our strategy to expand the market when the time is right."
He also warned that Sony's operating loss for this financial year could exceed the expected ¥200 billion.
Source:
GamesIndustry.biz
Written by: James Delahunty @ 1 Feb 2007 16:55