AfterDawn: News

HMV teams up with SEGA for UK PS3 launch

HMV and SEGA have teamed up for the UK launch of the PlayStation 3 (PS3) console. In HMV's Oxford Street store, the launch will take place at 7:30pm next Friday, March 23rd. As part of the promotional agreement, the first 150 customers to buy a PS3 will receive a free copy of Virtua Tennis. Throughout the entire day the store will host demos of the game and other promotional activities.

The original plan to sell PS3s from the store at midnight was changed, although some regional stores will go ahead with that plan. "We will be opening 50 key stores around the country at midnight. However, we have decided to open the doors of our Oxford Street store at 7.30am on the Friday," a spokesman said. "We believe this is the most practical response to various sets of circumstances."



The change of plan was for many reasons, including concerns from police about safety of shoppers at a midnight launch.

Source:
GamesIndustry.biz

Written by: James Delahunty @ 16 Mar 2007 18:34

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• 3 comments

• adz_fahie

  get out of bed you lazy workers! :D

  17.3.2007 11:00 #1

• BobbyBlu

  Damm on top of that some of them will even get a free copies of James Bond : Casino Royale.Sony really trying to makeup for putting off the EU launch.They are the third biggest market & they get more than us.

  17.3.2007 13:47 #2

• pspjunior

  remember though, every ps3 sold loses money to Sony.. imagine al those other free stuff they're giving away for free

  19.3.2007 14:17 #3