"As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience," Google said on its site. "We think this rich environment is a perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video game publisher and the advertiser."
Microsoft Corp. previously purchased Massive Inc. for $200 million, sealing itself into the market. Massive struck several deals with publishers including UbiSoft Entertainment SA, THQ Inc. and Take-Two Interactive Software Inc. to place advertisements in their titles. Many experts say that Google dropped the ball when that deal was struck.
Source:
Reuters
Written by: James Delahunty @ 18 Mar 2007 19:28