Microsoft Entertainment head speaks about iPhone

Microsoft Entertainment head speaks about iPhone
Microsoft Entertainment head Robbie Bach, in a press conference yesterday, contradicted Microsoft CEO Steve Ballmer's controversial remarks about the upcoming iPhone and noted that it should be an interesting device with a good amount of attention.

"Apple is very good at design; they come up with interesting approaches to products,"
Bach said. "Like anything else, it will have its trade-offs. It will be pretty high priced, and just on the Cingular (AT&T) network. But, it's an Apple product. It'll attract its level of attention from Apple enthusiasts, and we'll see where it goes from there. And it's a new concept, highly integrated."



Bach did say though that the Microsoft Windows Mobile team was not going to change its approach towards smart phones anytime soon seeing as it has an edge over Research In Motion and its Blackberry line of smartphones. Microsoft believes, Bach says, that "entering on an individual class of phone" is inappropriate due to the large scope of the mobile phone business.

"We think phones are deeply personal,"
he added. "Some people want a flip phone, some people want a candy bar, some people want a QWERTY keyboard, some people want a touch screen, some people want music phones -- people have different needs."

Source:
Electronista

Written by: Andre Yoskowitz @ 28 May 2007 17:16
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  • 9 comments
  • borhan9

    A mobile phone is very personal and it does need to meet the consumers needs. I for one do not like qwerty keyboards on phones. I don't mind touch pads. etc...

    Microsoft should stay doing what they know best with creating Operating Systems.

    28.5.2007 18:00 #1

  • PeaInAPod

    I want a phone that can take a beating and keep on going. So no Blackberrys or Razors for me. Nope I got a ic502....


    Quote:Certified to Military Standard 810 F for dust, shock, vibration, temperature extremes, low pressure, and solar radiation. Performs in extreme outdoor environments and stands up to dusty environments, drops, exposure to vibration from heavy machinery use, and hot/cold climates.

    28.5.2007 18:14 #2

  • Moomoo2

    PeainaPod, awesome phone. I like the military certificiation =D

    I prefer Sony Ericcson products myself. I don't why Microsoft made this statement, but I agree with them: everyone has their personal cell phone preference.

    "some people want a candy bar"

    Haha. Three Musketeers, please.

    28.5.2007 18:39 #3

  • PeaInAPod

    Thanks :)

    Yeah like they said....Quote:We think phones are deeply personal," Yeah I am a Nextel junkie, and got this phone because it uses the Sprint network for voice calls and the Nextel network for walkie-talkie functions.

    28.5.2007 20:27 #4

  • cashman91

    Originally posted by borhan9:A mobile phone is very personal and it does need to meet the consumers needs. I for one do not like qwerty keyboards on phones. I don't mind touch pads. etc...

    Microsoft should stay doing what they know best with creating Operating Systems.
    they don't even do a good job with OS's

    29.5.2007 07:42 #5

  • borhan9

    Quote:they don't even do a good job with OS'sThats open to interpretation :)

    29.5.2007 10:26 #6

  • akaangus

    I think he forgot to say "...and some people like the cheap grocery store prepaid phones because they're poor and can't afford a $700 phone with contract"

    As in me.

    30.5.2007 08:49 #7

  • voyager

    I have the blackberry pearl soon to get the Curve.
    About the news is good that M$ stay out of Cel Phone business.

    31.5.2007 15:21 #8

  • Unfocused

    All this cool technology being jammed into phones, somebody is going to slip and forget to make the phone actually make phone calls...

    27.6.2007 23:11 #9

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