AfterDawn: News

EMI joins up with Burger King for DRM-free promotion

EMI has announced they have signed a deal with the Chicago based digital agency VerveLife that will allow the company to use its massive client list for DRM-free music promotions.

The new deal will be immediately used by fast food giant Burger King which will be offering codes included with its meals that will allow consumers to download a pre-paid DRM-free EMI track from a promotional website run by Burger King.



EMI has said since moving to DRM-free, sales have risen and the label has been continually trying to get a leg up on the competition by making promotional deals and signing promotional use of its catalogue to agencies such as VerveLife.

Source:
NMA

Written by: Andre Yoskowitz @ 26 Jul 2007 15:17

• Previous article

• French video site found guilty of copyright violation

• Next article

• PlayStation 2 still the most played console, by far

• 9 comments

• PeaInAPod

  lol, I hope no ones buys Burger King food just for the music. Why? Burger = $4 and EMI DRM-Free Music = $1.30 :)

  26.7.2007 17:05 #1

• nobrainer

  great lets all have our kids eating burger king and becoming fat and stupid!
  
  http://www.which.co.uk/reports_and_campa..._food/index.jsp

  26.7.2007 22:57 #2

• akaangus

  Yeah I am also giving away free DRM-free music download codes except mine work for entire albums. And it won't make you a fat fuck
  
  The top secret code follows
  edited ;)

  27.7.2007 01:16 #3

• borhan9

  Pretty kewl how you can eat a burger and bop along as well :P I do not mind this one bit.

  27.7.2007 02:25 #4

• WierdName

  Originally posted by akaangus:
  The top secret code follows
  
  ********.orgPosting torrent sites is not allowed here.

  27.7.2007 22:29 #5

• Jimathome

  Guys get a grip, I eat the occasional burger and do not consider myself stupid neither am I a fat F**k the trick is just to eat one and not everyday as to EMI's DRM free idea, good for them it's about time the music industry got real, maybe the other companies will follow suit when they realise that there is more profit in actually selling music than sueing the kind of people who work at Burgerking for hundreds of thousands of dollars.

  28.7.2007 08:34 #6

• vudoo

  I agree. I had no probs with paying a fair price for an album online as long as its encoded in at least 192 Kbits. 128 is not acceptable. So I hope all Mp3's are encoded in 192. DRM was a stupid idea anyway. And M$ is learning its lesson as people would rather use XP than to use DRM infested vista. I won't use a real copy of vista even if XP is no longer made. I'd either get a hacked copy of XP or a hacked DRM free copy of vista. Why can't the industry get it through its head that copy protection of any kind is not the answer?

  29.7.2007 19:43 #7

• WierdName

  Originally posted by vudoo: Why can't the industry get it through its head that copy protection of any kind is not the answer?I disagree. Copy protection is good, but it's how it's made. There's nothing wrong with DRM to protect the rights of the copyright holder but it should not in any way limit the consumer who has paid for whatever it is. The reason everyone hates DRM is because it is not perfected and is to overprotective. I infringes a lot of the rights of the consumer and that is what pisses people off, including me.

  29.7.2007 20:10 #8

• vudoo

  But what is the point of paying people to develop DRM when its easy to hack it. I can think of plenty of programs that do a wonderful job such as Tunebite, Muvaudio, Soundtaxi, ect. Another way and more productive way is AEM (ads enforcement management) It is a means to as where you can share the files with whom ever you wish. If they don't want the ads they pay for the material. After so many ads are presented enough to have paid the artist for that file then the ads will stop for that file.
  
  It makes more sense and everyone wins. The artists get their share and it may even promote their work. Truth be told its the fact that the record companies won't have control and they can't play favorites anymore. The people would have the say as to who is really good and who is just plain crap. Now that is an idea that most have not thought of.
  
  Copy protection has been cracked since the Commodore Vic 20. And back then the software manufacturers just learned to deal with it. That or have public domain software in commodore clubs where the ads pay for the creation. I don't like popups, but a banner at the bottom of the app is OK and when the app is paid for by enough ads the banner should go away.

  5.1.2008 20:40 #9