Using the website www.livinginhd.com they'll be giving away Panasonc electronics packages valued at over $20,000 each.
Visitors submit stories explaining what they would use the features of various Panasonic products including BD players, plasma TVs, and camcorders. Winners will also be given a Nintendo Wii.
Videos of each family using their new electronics will be featured on the program's website.
Panasonic hopes to use the program to get parents involved in the technology their kids are interested in. In particular, they're hoping to improve interest in hi-def video products.
Content for the site is being overseen by Brett Ratner, director of X-Men: The Last Stand. Ratner is impressed with what people can do with high definition technology.
“A kid living in middle America has in the palm of his hand the power to make a film. This will inspire families to be creative,” said Ratner. “And for people around the U.S. to see their footage, I think that is a very exciting prospect.”
Source: Video Business
Written by: Rich Fiscus @ 1 Aug 2007 16:14
