Dille says the company is looking to "reposition the hardware" to attract new buyers in the family market.
"We have been a game company for years and we would never walk away from that, but research confirmed there is a larger proposition under our nose," added Dille, via the LATimes. "We wanted to reposition as a total entertainment solution. We felt like we can really own entertainment."
Of course the ads will not forget that the console is first and foremost a gaming system, but the "new ad campaign will be aimed at moms and families as well."
One of the new ads calls the system "the greatest gaming, Blu-ray playing, move downloading system around," while a teenager complains that is grandmother is hogging the PS3 to watch movies and not letting him play games.
Written by: Andre Yoskowitz @ 29 Aug 2009 0:41
