Tony Cohen, chief executive of Talkback's parent company Fremantle Media, is also conducting a feasibility study of the concept. The increasing support in the industry to introduce fees for the service come as advertising revenue in the commercial TV sector falls.
However, while research conducted by Fremantle allegedly suggests that consumers would be willing to pay up to £2 for some shows, the BBC says that it has no plans to introduce fees to use the service, on the grounds that viewers already pay for it. "The cost of the BBC iPlayer is covered by the licence fee, so UK users have already paid for this service," said a spokesperson.
The service was launched on Christmas day in 2007 after £6 million was spent developing it. Now, during peak hours, it pumps out approximately 12GB of data per second to UK viewers. Media industry expert Steve Hewlett says that the idea of paying to watch TV programmes online makes sense, in theory.
"The BBC never thought it was appropriate to give away DVDs, so why should catch-up be free?" he said. "Traditionally, licence fee payers have paid for access on a TV set - and only for the first transmission." He believes that a payment model similar to what is being offered by Amazon or iTunes might be an appropriate solution.
Written by: James Delahunty @ 23 Sep 2009 18:40
