Says the search engine giant:
* The deal will bring new innovation and competition to mobile advertising, and will lead to more effective tools for creating, serving, and analyzing emerging mobile ads formats.
* This deal will benefit developers, publishers, and advertisers by improving the performance of mobile advertising, and will provide users with more free or low-cost mobile apps.
* The mobile advertising space will remain highly competitive, with more than a dozen mobile ad networks. The deal is similar to mobile advertising acquisitions that AOL, Microsoft, and Yahoo have made in the past two years.
The deal mainly allows for Google to move into the lucrative app display ad market, which they have had little to no part of so far.
Written by: Andre Yoskowitz @ 9 Nov 2009 20:41
