AfterDawn: News

'Inglourious Basterds' available via mobile phones, says Universal

Claiming a first, Universal has announced a mobile commerce campaign partnership with Adgregate Markets, meaning consumers can buy the Blu-ray or DVD of the blockbuster Inglourious Basterds via their mobile phones.

Using Adgregate's "ShopAds, consumers can view ads of the film, pre-order the film, or shop for the best price online.



“This innovative partnership with Adgregate Markets fits perfectly with Universal’s strategy of providing home entertainment consumers maximum flexibility and convenience when it comes to purchasing and viewing their favorite films,” says Universal Studios Home Entertainment president Craig Kornblau.



Written by: Andre Yoskowitz @ 12 Dec 2009 20:40

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• 8 comments

• H0bbes

  I guess I'm missing what the big deal is. Normally anyone with a web capable mobile phone can order any available DVD from Amazon, etc. What am I missing?

  12.12.2009 22:24 #1

• ZippyDSM

  Originally posted by H0bbes: I guess I'm missing what the big deal is. Normally anyone with a web capable mobile phone can order any available DVD from Amazon, etc. What am I missing?they are trying to figure out how to make you pay for it more than once ... haven forbid you transcode it yourself...

  13.12.2009 03:08 #2

• KillerBug

  Quote:Originally posted by H0bbes: I guess I'm missing what the big deal is. Normally anyone with a web capable mobile phone can order any available DVD from Amazon, etc. What am I missing?they are trying to figure out how to make you pay for it more than once ... haven forbid you transcode it yourself...It is for people too braindead to realize that a webphone can go to amazon.com

  13.12.2009 12:55 #3

• H0bbes

  Originally posted by ZippyDSM: they are trying to figure out how to make you pay for it more than once ... haven forbid you transcode it yourself...LOL...touché. You both hit the nail on the head I suppose. I just find it odd that they would offer a specific app/page or whatever for a single movie. It seems a little inefficient, even for Hollywood. I almost can't believe that they're THAT dumb...oh, wait. it's Hollywood. ;)

  13.12.2009 13:33 #4

• NHS2008

  That is so cheap. an app for viewing ads.
  but apparently convenient for the oned who intend to purchase Blue-rays and don't even have PC.

  13.12.2009 14:11 #5

• georgeluv

  its not even for viewing the movie on your phone or dling it in mobile format, its JUST a app/web app that helps you buy dvds and blurays, its pretty much the most useless thing ever and i find its place on the front page questionable....
  
  none the less, just use http://blackberryreadyvids.com/ (edit: they are all mp4 so they'll work on most new phones and on the psp, not just berrys)
  
  ...im such a little "basterd":)

  13.12.2009 14:31 #6

• aftpastno

  I think I a missing the point of this too. All this is, is another way to purchase goods.
  

  14.12.2009 00:11 #7

• rdn98

  I'm glad that cell phones can do this, it just shows how integrated we are with technology.

  14.12.2009 01:05 #8